ADVERTISING COOLIDITY

Wanye
June 09 2010 03:35PM

Jason Gregor mentioned recently that the new 'history will be made' ads put forth into the world by the NHL were one of the finest marketing efforts by the NHL in recent years. While we certainly agree, we thought you might like to see where the bar is currently being set, miles above backwards footage of NHL games.

Behold the Nike "write the future campaign" for the World Cup of Soccer.

The ad - which is basically a 3 minute mini movie - depicts a series of world class soccer stars facing critical game moments and predicts potential fallout from their immediate successes or failures. In a breathtaking display of "money can buy anything" the folks at Nike got Wayne Rooney to wear a fake beard, got Ronaldo to look sexy and even got a cameo by none other than Homer Simpson himself.

And the ad is working like crazy:

"Nike’s three-minute “Write the Future” epic, starring soccer superstars Didier Drogba, Wayne Rooney and Cristiano Ronaldo, set a new record for most views of a viral video ad in its debut week, according to web video analytics company Visible Measures.

It beat the previous record holder, another Nike ad called “Earl and Tiger” featuring golfer Tiger Woods after his heavily publicized return to the sport. Ad agency Wieden+Kennedy produced the ad, which was directed by illustrious Mexican filmmaker Alejandro González Iñárritu, who is best known for the critically-acclaimed film Babel. Nike VP Trevor Edwards was quoted in Advertising Age saying the ad is “among the best we’ve ever done.”

“Earl and Tiger” reached 6.3 million views in its first week and “Write the Future” achieved 7.8 million. The fact that “Write the Future” beat “Earl and Tiger” is even more impressive considering the fact that the latter hit the web amidst the Tiger Woods scandal. The current count for this new video on YouTube is 9.4 million. The FIFA World Cup begins next month, and Nike’s advertising is capitalizing on the frenzy around the event.

This video depicts soccer stars whose astounding athletic accomplishments and failures send waves through society, affecting world events and changing their own lives."

Getting the guy who made that George Clooney movie Babel to make your ad? So gangster. Getting Wayne Rooney to admit he will one day live in a trailer park. Even more gangster. Getting Fox to write and then release a 3 second Simpsons clip though they are infamous for refusing similar requests? The Holy Trinity of Gangsterisity.

Nike is so cool. If we had feet we would totally buy their shoes.

UPDATE: MORE $$$ ADVERTIZO

If you need to see another example of money can buy anything, peep the new Adidas Originals ad.

Featuring Snoop Dogg, David Beckham, Oasis digitally inserted into Star Wars footage.* Great gods of Rock the budget for this ad must be equal to the combined GDP of Central America.

At this rate we will be seeing ads with Michael Jackson playing doubles foosball along side Elvis against John Lennon and George Harrison whilst shilling iPads before long.

Hat tip to David S for the video.

*Heh heh "digitally inserted"

09049f03ecb006ab29372206f2a88f75
Blog so hard motherf**ckers try and find me. Email me at wanyegretz@gmail.com or tweet me @wanyegretz provided it is about Jordan Eberle or babes.
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#1 No Clue
June 09 2010, 03:59PM
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That ad actually made me hate soccer a little less.

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#2 baggedmilk
June 09 2010, 04:00PM
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Mmmm Ronaldo...

Wait...

*smoke bomb*

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#3 m3sh
June 09 2010, 04:13PM
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Awesome, that entire ad has Hocus Pocus (by Focus) through it as the soundtrack. Haven't heard that in years.

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#4 BUCK75
June 09 2010, 04:23PM
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That commercial is epic - I watched it a couple of weeks back & I thought it was ingenious. In a totally different league than the "history will be made" campaign.

There are some "mini" versions as well. In one of them they are talking to Wayne Rooney's neighbors in the trailer park.

Too bad that NIKE didn't foreshadow Drogba's broken arm.

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#5 David S
June 09 2010, 04:26PM
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Holy Wanye content! That video is full of awesomesauce.

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#6 Jaime
June 09 2010, 04:30PM
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@BUCK75

Yeah, and Ronaldinho's being cut from Brazil.

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#7 BUCK75
June 09 2010, 04:34PM
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@Jaime

Well in that case I guess Rooney will be in the trailer park. It's the curse of "write the future".

I call own goal.

And to think I spent all that money on that Ron's Samba-Robics DVD.

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#8 spOILer
June 09 2010, 04:44PM
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I can't stand the "History" ads. I'd much prefer it if they weren't shown in reverse and if they hadn't updated it with more recent events.

That Nike ad tho' is UBERKEWL. BP should hire their firm.

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#9 fiveandagame
June 09 2010, 04:45PM
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I liked the part where all the babies got named Wayne.

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#10 David S
June 09 2010, 04:51PM
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The Adidas lead-in ad is pretty good too... http://www.youtube.com/watch?v=3Zd_khk6zXo&feature=player_embedded

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#12 bam
June 09 2010, 06:02PM
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The Nike commercial is just awesome, best advertisement I've seen

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#13 Suntory Hanzo
June 09 2010, 06:21PM
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I had seen the Nike ad last week, but the Adidas one is sweet too. As soon as I saw Daft Punk (yes, it's those two guys in the helmets) on the update page I thought someone had a link to their new Tron soundtrack. Can't wait! (for World Cup and Tron 2.0)

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#15 Hemmertime
June 09 2010, 06:22PM
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@spOILer

Agreed, the History will be made ads were cool before the playoffs. The fact they are using this years playoffs though has cheapened them and made them dull. Especially when they show "History will be made" and the team ends up losing the series. What history? The fact the series stretched one more game? Wow. BFD

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#16 David S
June 09 2010, 06:28PM
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Wanye wrote:

What are the budgets for these ads?!

We in the business call it "sh!tloads".

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#18 Hemmertime
June 09 2010, 07:01PM
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@Wanye

"What if Keith hadn't drank water at the 5 minute mark of the third period?"

That cracked me up. Props

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#19 Oil Kings 'n' Pretty Things
June 09 2010, 08:58PM
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URGENT UPDATE:

Don Cherry thinks Chris Pronger is classy.

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#20 Dave
June 09 2010, 09:10PM
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Yeah!!!! Puck Fronger!

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#21 David S
June 09 2010, 09:13PM
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Welp. It's gonna be a loooong summer of prospect debates.

*Hangs head in sorrow*

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#22 Wanyes bastard child
June 09 2010, 09:14PM
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ahahahahahhaha

Flyers fans are booing Bettman!!

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#23 Leopard
June 09 2010, 09:33PM
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m3sh wrote:

Awesome, that entire ad has Hocus Pocus (by Focus) through it as the soundtrack. Haven't heard that in years.

http://www.youtube.com/watch?v=3Zd_khk6zXo&feature=player_embedded

Worth a Watch

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#24 Hemmertime
June 09 2010, 09:34PM
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Kane is a Pimp. Capital P.

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#25 Butters
June 09 2010, 10:54PM
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What about a "History Will Be Made" commercial about the Oilers not sandbagging a meaningless game against the Flames, thus allowing the Blackhawks a spot in the lottery, which they win, and pick the player who scored the Stanley Cup winning goal in Overtime.

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#26 Shaun Doe
June 09 2010, 11:11PM
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Hey Wanye, I don't think you can watch that Adidas add and not spot Jay Baruchel in it as well. He's a good Canadian kid after all, plus he's gotten closer to Elisha Cuthbert than any of us will ever get.

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#27 Lebowski
June 09 2010, 11:16PM
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Where are the real writers? Wan Yee why don't you just give up and save us the grief?

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#28 Petr's Jofa
June 10 2010, 05:02AM
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Lebowski wrote:

Where are the real writers? Wan Yee why don't you just give up and save us the grief?

Shut the puck up, Donny!

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#29 Aleslav Smidsky
June 10 2010, 05:42AM
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Don Cherrys real name is Goof Bigot.

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Woop

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#31 stef
June 10 2010, 06:38AM
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Just an exercise in excess. And how is predicting really silly bullcrap miles above celebrating the history of the game?

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#32 baggedmilk
June 10 2010, 07:38AM
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Lebowski wrote:

Where are the real writers? Wan Yee why don't you just give up and save us the grief?

For someone that doesn't like his articles you like to post in them a lot. You know who runs this website don't you? Jackass.

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#33 Oil Kings 'n' Pretty Things
June 10 2010, 08:10AM
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stef wrote:

Just an exercise in excess. And how is predicting really silly bullcrap miles above celebrating the history of the game?

They're not predicting anything, really. It's just a way to demonstrate the fact that World Cup is big.

Really big.

I read an article the other day about how the Honduran government has restructured the work day for 200,000 public service employees to allow them time off to watch the games. They're also encouraging private businesses to do the same thing.

The stuff in the ad isn't far off.

The NHL can't compete because it doesn't matter as much to as many people as World Cup does.

To put it in perspective, wiki says the cumulative audience of all the 2006 World Cup matches was 26.29 billion.

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#34 Ryan14
June 10 2010, 08:37AM
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i thought that the speechless ad or whatever by the NHL was pretty awesome.

WC spanks any hockey related tournament so bad its not even funny. When Fox is handing out clip of the Simpsons you know its going somewhere big.

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#35 Aleslav Smidsky
June 10 2010, 08:44AM
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What is Canada's national sport?

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#36 Ryan14
June 10 2010, 08:51AM
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lacrosse

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#37 Aleslav Smidsky
June 10 2010, 08:53AM
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Ryan14 wrote:

lacrosse

So, whats with all this hockey is our game crap? Where does all that come from?

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#38 Ryan14
June 10 2010, 08:57AM
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hockey is our national pastime.

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#39 m3sh
June 10 2010, 09:07AM
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@Aleslav Smidsky

Molson Canadian commercials. ~isn't it obvious??~

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#41 juitpr
June 10 2010, 11:36AM
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Wanye wrote:

Good call Lebowski. When I read your points I wonder why you and I broke up in the late 80s.

Then I remember its cause you had full blown herpes and I prefer the company of women.

OMG that is an all star comeback.

Don't listen to lebowski wanye. I don't even like hockey and I read this site every day to see what you have to say.

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#42 Jon
June 13 2010, 04:48PM
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Aleslav Smidsky wrote:

So, whats with all this hockey is our game crap? Where does all that come from?

We have two national sports, a winter one - hockey, and a summer one - lacrosse.

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