How many goals will Jordan Eberle score next season?

Jordan Eberle had a great 2011-12 season. However, his goal-scoring was largely shooting percentage-based – does that mean it’s going to drop off, or is Eberle one of the league’s rare high-percentage shooters?

To try and answer that question, I decided to look at a group of 15 players since the mid-1990’s who had posted shooting percentage totals similar to Jordan Eberle over their first two seasons. The list is as follows, with the group average compared to Eberle’s totals over his first two seasons at the bottom:

Rk Player From To GP G A PTS S S%
1 Mark Parrish 1999 2000 154 50 31 81 281 17.8
2 Jonathan Toews 2008 2009 146 58 65 123 339 17.1
3 Paul Stastny 2007 2008 148 52 97 149 323 16.1
4 Alexander Radulov 2007 2008 145 44 51 95 279 15.8
5 Evgeni Malkin 2007 2008 160 80 111 191 514 15.6
6 Steven Stamkos 2009 2010 161 74 67 141 478 15.5
7 Lee Stempniak 2006 2007 139 41 38 79 266 15.4
8 Thomas Vanek 2006 2007 163 68 64 132 441 15.4
9 Ilya Kovalchuk 2002 2003 146 67 51 118 441 15.2
10 Ryan Malone 2004 2006 158 44 43 87 292 15.1
11 Dany Heatley 2002 2003 159 67 89 156 454 14.8
12 Martin Havlat 2001 2002 145 41 51 92 278 14.7
13 Alexander Semin 2004 2007 129 48 47 95 335 14.3
14 Sidney Crosby 2006 2007 160 75 147 222 528 14.2
15 Jonathan Cheechoo 2003 2004 147 37 26 63 269 13.8
  Average     151 56 65 121 368 15.3
* Jordan Eberle 2011 2012 147 52 67 119 338 15.4

As we can see, the averages compare very well to Eberle’s two-year totals, so this would seem to be a comparable group. How did they do in their third NHL season?

To answer that question, I’ve nixed Alexander Radulov (he left for Russia after his second NHL season) and gathered the numbers for this group’s third year:

Player GP G SH SH%
Mark Parrish 70 17 123 13.8%
Jonathan Toews 76 25 202 12.4%
Paul Stastny 45 11 118 9.3%
Evgeni Malkin 82 35 290 12.1%
Steven Stamkos 82 45 272 16.5%
Lee Stempniak 80 13 162 8.0%
Thomas Vanek 82 36 240 15.0%
Ilya Kovalchuk 81 41 341 12.0%
Ryan Malone 64 16 125 12.8%
Dany Heatley 31 13 83 15.7%
Martin Havlat 67 24 179 13.4%
Alexander Semin 63 26 185 14.1%
Sidney Crosby 53 24 173 13.9%
Jonathan Cheechoo 82 56 317 17.7%
Total 958 382 2810 13.6%
Average 68 27 201 13.6%

The games played total is lower, but I wouldn’t read too much into that – it’s really a function of three players (Stastny, Heatley and Crosby) missing time in their third seasons. Overall, shooting percentage fell significantly – Stamkos and Cheechoo were the significant exceptions, though Cheechoo would fall off the map over the next two seasons – but an increase in shot rates made up the vast majority of the difference.

Based on this group, we would expect Jordan Eberle to see a jump in total shots, a slight dip in shooting percentage, and maintain similar goal-scoring numbers next season. Or would we?

The Other Way of Looking At It

In our initial look at this problem, we considered the first and second years of these players as one sample, not bothering to split up those two seasons to see how much progress each player made. If we do that, how does Eberle compare to the average?

Player 1GP 1G 1S 1SH% 2GP 2G 2S 2SH%
Mark Parrish 73 24 129 18.6% 81 26 152 17.1%
Jonathan Toews 64 24 144 16.7% 82 34 195 17.4%
Paul Stastny 82 28 185 15.1% 66 24 138 17.4%
Evgeni Malkin 78 33 242 13.6% 82 47 272 17.3%
Steven Stamkos 79 23 181 12.7% 82 51 297 17.2%
Lee Stempniak 57 14 100 14.0% 82 27 166 16.3%
Thomas Vanek 81 25 204 12.3% 82 43 237 18.1%
Ilya Kovalchuk 65 29 184 15.8% 81 38 257 14.8%
Ryan Malone 81 22 139 15.8% 77 22 153 14.4%
Dany Heatley 82 26 202 12.9% 77 41 252 16.3%
Martin Havlat 73 19 133 14.3% 72 22 145 15.2%
Alexander Semin 52 10 92 10.9% 77 38 243 15.6%
Sidney Crosby 81 39 278 14.0% 79 36 250 14.4%
Jonathan Cheechoo 66 9 94 9.6% 81 28 175 16.0%
Average 72 23 160 14.3% 79 34 208 16.1%
Jordan Eberle 69 18 158 11.4% 78 34 180 18.9%

In the first year, things look very comparable – Eberle’s shooting percentage (and consequently his goal-scoring) is a bit lower than the group average, but overall he’s in the range. The group managed 2.22 shots/game, on average; Eberle managed 2.30.

In year two, things change dramatically – because while our average group enjoys a modest bump in shooting percentage and a big bump in shots-per-game (they go from 2.22 shots/game up to 2.63 shots/game), Eberle sees no increase in shots-per-game and a massive increase in shooting percentage. Eberle literally goes from firing 2.30 shots per game in his rookie season to 2.31 as a sophomore.

The fact that Eberle’s increase – unlike our group average – is based on shooting percentage and not an increase in shots is troubling, because it raises doubts that his shot totals will increase in the same manner that the group as a whole did. We also know, barely short of a certainty, that his shooting percentage is going to fall from his second year totals.

Knowing what we do, there are three individuals on the chart above worth looking at in more detail: Paul Stastny, Sidney Crosby and Jonathan Cheechoo. What makes those three interesting?

Stastny and Crosby are of interest because they’re the only two players from our sample to see their shot totals in their second season either decrease or show zero growth. Every other player saw their shot totals improve significantly. In both cases, the players went on to show negligible growth over the rest of their careers to date. Stastny fired 2.26 shots/game as a rookie, while on his career he’s fired 2.37 shots/game; Crosby fired 3.43 shots/game as a rookie and his career average currently sits at 3.39 shots/game.

Cheechoo is of interest because he’s the only player on this list with a similar improvement in shooting percentage. Like Eberle – and like nobody else on this list – his shooting percentage jumped ~160 percent from year one to year two. In Cheechoo’s case, he was able to ride the shooting percentage wave for one more season before a long, slow, slide pushed him into the AHL. In his last NHL season (with Ottawa in 2009-10) he scored five goals on 117 shots (4.27 SH%) and he’s now been an ~11% shooter over two AHL seasons.

What are you saying!?!?

It’s important not to draw too firm a conclusion from the players we’ve looked at above – this is a small group and it gets smaller when we look at three individuals who relate to Eberle in some way. However, based on this data, if I had to project how Eberle fares next season I’d go with the following:

  • A small increase in shots/game
  • A large decrease in shooting percentage
  • A significant decrease in goals scored

If I’m forced to pick a number? Over a full season I’d guess Eberle fires the puck ~190 times and scores ~26 goals. There’s any number of ways that could be wrong – particularly if Eberle finds a way to increase the number of shots he takes this season in a significant way – but if I were drawing a line in the sand that’s where I’d put it. I do not expect him to match 2011-12’s totals in 2012-13.


  • toprightcorner


    Is there a way to calculate SH% on quality scoring chances? One thing I have notices with Ebs, especially compared to Hall or other Oilers, that when he is in a good position to score, he does. He hits the open corners, raises the puck when needed or takes that extra second before shooting. He also rarely takes pointless shots from bad angles (ala Moreau)that many of the guys with high shot totals do.

    Players with 250+ shots are usually shooting from everywhere and that decreases they SH% a fair amount and can be deceiving compared to a player who waits for quality scoring chances to shoot.

    Then would it not be quality of scoring chance SH% then just plain SH%. IS than not why dmen on the power play have low single digit SH%?

    Based on that theory, I don’t think Ebs shooting % goes down as much as you are suggesting, and maybe only drop by 2% or so.

    With all of your comparisons, one thing they fail to do is show that most of those players that were wingers, ended up getting a centre to play with as talented as RNH after their first year and that centre having the likelihood to improve each year for the next few years.

    I would suggest that with increased playing time as well as RNH improving even more at his sick passing, the Ebs could easily increase his shots by 15%, most of those additional shots being of a quality scoring nature. Even if his shooting position dropped 2%, I can see him equalling last years goal total.

    I obviously back that up with mathematical statistics because I have no idea if a fairly accurate SH% on quality scoring chances even exists.

    The other major factor is who plays the left wing. If it is Hall, Ebs will likely get less shots than if Hall was on another line and Ebs is that lines primary shooter.

    In the long run, I see Ebs as a 30G 50A type of player. Hall more of a 35G 35A player and RNH a 15G 70A type of player. Yes I think RNH will be the teams leading scorer for many years to come.

  • @DieHard

    Yeah it would be interesting to see what happens to comparable players if overall team shots go up. I have nothing to back this up but werent the oilers one of the worst for being outshot last year?

  • DieHard

    I think it will depend a lot on the type of team game Kreuger hopes to impliment .

    Oilers are presently like a golf game – DRIVE FOR SHOW AND PUTT FOR DOUGH . We have the firepower over last few seasons with Yakupov in that perception , but still lack the middle game and finishing elements (short game ,chipping and putting so to speak ) . So far only J.Schultz (unknown quantity as yet ) has been added . Other than the drive for show (our young forward elites ) not much else has been done to upgrade the rest of our game .

  • DieHard

    I don’t know what he’s going to do for shots but I do know this, whenever he takes a shot, in my mind he has a good chance of scoring. It’s a goal-scorer’s shot. . . reminds me of Mike Bossy. Not in velocity. Just that he seems to instintively seems to know where to shoot and the goalie usually has to move to make a save.

    If he doesn’t beat his 34 goals of last year, his assist total is going to increase. Oiler’s are going to score more goals, so I figure he’s going to be more than a point per game player.

  • Truth

    42 goals next year.

    Eberle is money, that’s why his shooting % is high. Look at those goals on the highlights; he’s not doing the ol’ Heatley clapper everytime the puck is in his proximity, Eberle picks his corners and scores a lot on dekes. Not to mention the years of easy tap-ins by virtue of being THE gifted right hander to recieve all of the Nuge’s passes on the PP. Hall-L, Yakupov-L, Nuge-L. Gagner and Hemsky both shoot right, but I would call them the pass first players.

    In thinking about the PP, how interesting would it be if Yakupov could man the point if his shot and release are the real deal. Eberle-RNH-Hall up front, J.Schultz-Yakupov on D. That is ridiculous for the next 15 years.

  • Ogden Brother Jr. - Team Strudwick for coach

    We were 2nd last in shots per game and difference in shots for and against.

    Shots for game average was 29.7 and we were 26.7.

    Shot differential was -4.

    So we ever get back to average we are looking at roughly 3 shots per game or 246 more shots in a year. Take 8% of that and you get 20 more shots for Eberle and that’s without him changing much at all other than the team being better.

  • As some have noted, there is a big flaw in this Willis piece as he has not done the analysis factoring in TOI.

    Willis writes so many pieces for so many places, sometimes his analysis misses out key factors, like in this case, ice time. Quantity over quality.

    Which makes this Willis post a whole bunch of handwaving, since TOI was not part of the analysis.

  • And in addition to TOI, one should probably look at zone starts and quality of competition.

    For some who claims to be an advanced stats guy like Willis, this piece is rather shallow and shoddy.

    The pageview whore won out over the advanced stats guy in this case.

    • Every single one of your complaints is without merit.

      Zone starts and quality of competition for Eberle are both very favourable – as you know. You also know that we only have data on those two items going back to 2007. So not only do you cite a pair of factors that work against your own argument, but you site a pair of factors that we can’t really test for over NHL history.

      As for TOI, it’s an argument that sounds good but is less impressive once you dig into it. Eberle has played 2593 minutes of NHL ice-time and scored 52 goals over his first two seasons. Now, since 1998-99 (when the NHL’s TOI data started being made publicly available) the league has seen 12 players with similar shooting totals over their first two seasons score between 47 and 57 goals in that span. Their average ice-time? 2568 minutes.

      Feel free to bring up any other complaints you had. One piece of advice: try doing a *tiny* bit of research first to make sure they’re valid.

      • My point was that one could not draw any conclusion from the post because you had omitted huge parts of the analysis.

        1) Ice time analysis
        2) Zone start analysis
        3) Quality of competition analysis

        Of Eberle and all the competitors.

        Contrast this post with mc79’s post on Sutton, which is basically bulletproof from an advanced stats analysis because it is a complete analysis. He considers all the options and variables and shows by each is relevant or not relevant in evaluating Sutton’s performing.

        You can claimed to be an advance stats guy and put out such a superficial, incomplete, handwaving analysis as this one.

        I take it that you want to take advanced stats seriously, and you want to be an advanced stats guy.

        Well, that means you can’t be a pageview whore, and put out quickie shoddy analysis or you discredit the advanced stats field, and diminish your credibility as an advance stats guy.

        You’ve left gaping holes in this Eberle analysis. It is not worth even having an opinion on because there are variables you did not even bother to consider.

        For an analysis to be valid you have to show not only why the variables you have chosen are important, but why other variable are not important to the analysis.

        In this post, you clearly have not done that.

        It was a Willis, pageview whore post, and not a Willis, serious advanced stats guru post.

        Ultimately you are going to have to make a choice between those two hats.

        A serious advanced stats guy is ultimately not going to be able to slum as a pageview whore.

        • Gosh, godot10, I didn’t realize I had to live my life in boxes drawn by you.

          While we’re at it, what should I have for dinner? I’ve been an omnivore for most of my life, but I’m sick of living in two worlds. Should I embrace the nature-loving, shower/shave-hating hippy lifestyle and become a full-fledged vegan, or eat nothing but steak for the remainder of my days?

          Ultimately I’ll need to make a choice, and I’ve come to accept the fact that you’re the only person with the authority to dictate the way I do things.

          Help me, godot10, you’re my only hope.

  • This same methodology was trotted out before last season to suggest that Jones was going to fall off a cliff. On the contrary, he astounded and disgusted stats guys across the Oilogosphere throughout the year.

    Why is it that those same people simply cannot fathom the fact that talent often overrides the logical argument? With another year’s experience under his belt and (hopefully) more experienced linemates (*cough* Hall…*cough* Gagner), you could just as easly suggest Eberle will have another great season. Maybe, MAYBE he’s just that good.

    Numbers don’t often capture the intangibles of an outlier, which Eberle could certainly be. I feel sad for people who can’t appreciate the beauty of sport because they’re so myopically focused “on the numbers”. For the love of god man, what does your gut say?

  • I stand corrected. You are right and my comment was too precise. What I meant was several stats guys went on and on and ON at length last year about Jones’ unsustainable performance (relating I believe to shooting percentage – could be wrong).

    The point is it’s a trap of comfort with numbers. Maybe Jones is just realy good at his sort of game and Eberle the same, albeit in a different way. In that manner they may be outliers, where numeric logic becomes unreliable at best. But to come out and say Eberle is going to fall back? He could just as easily hit for 80 this year with the right linemates and ice time. Why is that so hard to believe?

      • Wanyes bastard child

        Might I suggest a nice bacon wrapped fillet mignon grilled to medium rare and finished with garlic butter.

        Some asparagus on the grill with a simple olive oil drizzle with salt and pepper to taste.

        Garlic smashed new potatoes and top everything off with a bernaise sauce? If you can’t do bernaise from scratch there are some really good packaged mixes out there eh.

        Best of all worlds and no need to decide 🙂

      • Great article, the argument is sound. I love Eberle as much as the next guy (and I sincerely hope he breaks Wayne Gretzky’s goal scoring record next season), but it’s a statistical prediction people it’s not a damn condemnation of the guy…

  • @David S: It sounds like what you’re saying is that fact-based analysis is useful only when it conforms to what our gut is telling us.

    But I agree with your greater point: remember that Cogliano’s rookie shooting percentage was considered to be an aberration, and what did he do? He followed it up with another high-percentage season, that’s what he did. And he’s been a consistent 15-18% shooter ever since! Clearly counting on a player bucking the trend is less fallible than assuming he regresses to his peer group average.

  • Kodiak

    John Tavares shooting % went down 2% from 9/10 to 11/12 but he scored 7 more goals because he took 100 more shots.

    Jeff Carter’s shot totals went 215, 260, 342 in consecutive years.

    James Neal’s shot totals went from on pace for 225 in his second season to 329 last year.

    Zac Parise’s shot totals went 247, 266, 364 in consecutive years.

    Taylor Hall was on pace for 278 shots last year. Eberle took 180. What is stopping Eberle from taking 278 next year? You’ve pulled out the numbers to examine his shooting percentage but have no basis that I’ve seen to back up why you don’t think his shot totals will increase. 180 shots is ridiculously low. He will shoot more. All good young hockey players learn to shoot more (except maybe Hemsky).

    Steven Stamkos shooting percentage has been 17.2, 16.5, 19.8 his last three years. Taking averages is fine but for every low there is a high and no reason why Eberle won’t be one of the highs. Stamkos has sustained it. It is possible for Eberle to as well. I doubt it as well but could still see 14.5%. With 235 shots that’s still 34 goals.

    The Oilers are an improving team. Schultz, an improving Petry, a healthy Whitney, the puck should be moving in the proper direction a lot more than last year. When injuries hit, Eberle was keyed on heavily but with a healthy Hall and the addition of Yakupov that shouldn’t happen this year. I still see him scoring 30+.

    Just curious Jonathan, if you project his goals to go down, what do you think will happen points wise?

  • Wanyes bastard child

    Keep in mind Eberle only played 17m a night this season. I agree his production will likely drop but I wouldn’t be surprised to see him get more shots just from an increase in icetime alone, let alone making the conscious decision to shoot more.

  • The Mook

    The guy who’s shots went up dramatically in his third season is none other than Wayne Gretzky. Not only did his shots per game go up around one per game but his shooting percentage increased dramatically as well. Eberle is no Gretzky, but he is clutch around the net. I say 250 shots, 15% for 38 goals, highest Oiler total since Smyth’s 39 in 96-97, except Hall is cracking 40, first Oiler since ’91 to do so.

  • Chainsawz

    Ebs isn’t a lucky shooter. He is patient and has incredible vision. He’s a sniper.

    His percentage will drop, but I predict he will stabilize around 16%. Shots will increase with experience.

    He will end up with 35-40 goals next year.