It’s All About the Money Money Money

I got a first look at the new Oilers jerseys complete with corporate ads. #CREAM #oilers ???

A photo posted by baggedmilk (@himynameisbaggedmilk) on

We learned last week that the NHL is going to debut advertisements on the jersey’s during the World Cup tournament as a “test run.” The way I see it, almost every aspect of watching hockey right now is monetized. It would be nice if the NHL could keep at least ONE aspect of the game un-touched by corporate money, especially the jerseys. Unfortunately the truth of the matter is that this was bound to happen, and we can’t do anything about it. 

Show Me The Money

We all saw this coming. It feels like hockey in North America is the only place in the world right now that doesn’t have ads on their jersey’s. But you know that if it means making money, the NHL will do it. I’m sure it will make A LOT of money too. Imagine how much camera time a Tim Hortons will get by being on a jersey? It’s safe to say that the NHL will be charging a heavy penny for a company to use their logo. 

RIP Fans 


The money aspect is the only benefit from having ads on jersey’s. It’s tough to say right now if the fans will ever see benefits from the ad money. As far as disadvantage of ads on jersey’s? I can think of a ton. The first one that comes to mind, is how hideous they will look. Obviously the NHL would ween into the idea, but some jerseys in the European league’s look awful. I would have a hard time staring at these things for every game. 


The jerseys will look painfully ugly, yes. But there’s another aspect to it. Jerseys from the National Hockey League each carry some level of history with them. Some with over 100 years of history. Sewing ads on these jerseys would ruin the integrity of them. Granted, some teams have new jerseys coming out every two years, BUT STILL, jerseys are cool and ads are not. 

One thing I’ll be paying attention to is how retail sales will do with ads on the jersey’s. Everyone will probably be hesitant, but years down the road, we’ll all be lining up to buy the next new one. In comparison, no soccer fan in Europe blinks an eye when purchasing their ad-full jersey’s.

The Plan

Boycotting the NHL wouldn’t do anything, mostly because you couldn’t get enough people to stop watching games. Ads on jersey’s suck, but it won’t deter me from watching Connor McDavid embarrass the rest of the league season after season. If people really did want to protest, it would probably be best to harass the brands who are actually paying for the ads. If they are being harassed, then they’ll want to pull their ads. Although fighting the system is cool to a lot of people, I have a better idea. 


Instead of protesting, why don’t we embrace the ads? Why don’t we raise enough money for ourselves to put Oilersnation logos everywhere in the NHL! I mean, who wouldn’t donate to a kickstarter for us to put a Nation logo on a Flames jersey? It might take some time, and a few of Wanye’s smooth words, but if the league wants ads, we’ll give them ads!

In reality, there is really no fighting this. Currently the NHL sits fourth in revenue among North American sports, over $10-billion away from the NFL. They are going to do what’s necessary to catch up to the rest of the leagues, and if putting ads on jerseys helps, then they’ll do it. Unfortunately, ads on jerseys is something we’re just going to get used to, just like we did with ads on boards, and ads ice. 

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  • Rob...

    Could it be tailored to the individual? Dustin Penner could have sported an IHOP logo, while Justin Schultz could have had Purex along with their slogan “Pillowy softness you can see and feel.”.

  • 2Oilers4

    I would totally back that Kickstarter! I hate the idea of ads on jerseys, but if they are going to be there, then hell yes, Oilersnation logo on every jersey. Also, it would be amazing if one jersey had PornHub on it!

  • beloch

    The boards are already plastered. The sweaters are apparently next, and no doubt the ice will soon be completely covered with ads, as it is in Europe. Once that’s done, I expect coaches and other bench staff will be required to wear sandwich board signs. Shortly after that, the NHL will start coaching players to change their generic interview responses to corporate slogans and product adverts.

    Interviewer: “So, your team is down by two goals going into the third period. What is your game plan to get back into this game?”

    Hockey Star: “Well, we’re going to go back to our dressing room and pound back some McLeans 100% Pork Sausage Links to satisfy the hunger we worked up in those first two periods. Then we’re going to wash that back with some Colson Banquet Lager to quench our thirsts. It’s 15% more hydrating than pure water! Then we’re going to come out ready to hockey harder than the other team in the third!”

    What’s after that? The national anthems!

    “Oh Colson Light, we stand in line for thee…”

    It will take a few years to reach this point, and everyone should be watching the game on smart TV’s or media computers by this point. So pop-ups!

    Oh hey, your team just scored! Enter your email and mobile number fast to make this popup disappear before the replays are over! That was a sweet play, you really wouldn’t want to miss the replay would you? We respect your viewing experience so, for your convenience, this box will disappear in five minutes if you’re too lazy to enter your number. Remember, we’ll be sending you a confirmation link. If you give us bogus info the next popup won’t be going away!


    Mobile#: _______________________

  • Explicit

    An oilersnation ad on the flames jersey would be the only way I would like this. The game just isn’t what it use to be anymore. It’s a slippery slope

  • #1 overall waivers pick

    It seems that Pornhub was created in 2007 for all the depressed Oilers fans.

    I blame Kevin Lowe for the huge spike in Pornhub traffic after Oilers games.

  • I completely disagree you can’t do anything about it. Sure, go and watch the NHL, just don’t buy the new jerseys. If ad revenue equals less money than declined jersey sales, ads will be taken off jerseys.

    I agree its impossible not to watch the games. But it will be real easy to not spend $200 on a jersey with an ad on it. Just don’t buy the jerseys.

    It won’t take everyone, just a larger portion then they make from the ad sales.

      • I don’t think it would take that much downturn. The NHL will receive ad dollars which will get split amongst the 30 teams. I really can’t imagine it would be too difficult to displace the revenue of 3.33 percent of a teams annual stream buy a combined drop in sales. I would need to know how much money the ad buy is, but say its 30 million (which I doubt) and say each new jersey generates $100 for the team (I bet it’s more) that’s 10,000 jerseys that would need to go unsold in order to send a message. I really don’t think 10,00 people saying nah, is unrealistic.