In September 2015, the NHL and Adidas announced a seven-year partnership to make Adidas the league’s official jersey supplier. They will produce on-ice uniforms as well as licensed apparel and headwear for the league.
The deal is to begin this season, and thus Adidas and the NHL’s club have begun teasing the new threads.
On Monday, the Oilers along with other NHL clubs teased new jerseys with the catchline “Form The Future.”
— Edmonton Oilers (@EdmontonOilers) June 12, 2017
Based off that alone it’s not the easiest to see what the changes are. However, this morning the Oilers provided a better look as to what things may look like.
— Edmonton Oilers (@EdmontonOilers) June 15, 2017
What we can tell is that the blue colour has changed. It appears to be more of a midnight blue, rather than the blue seen with past jerseys. It almost look like the same colour that the Oilers sported with the Reebok Edge jersey they used in the late 2000’s.
By looking at the photo, I would hope that the nameplate gets blown up larger than it actually is. The letters seem to be bunched in pretty tight but that could just be done as a part of the marketing for the release.
It was reported by the Minneaplos Star-Tribune’s Michale Russo in January that there would be no third jerseys in order to “make the initial implementation of new sweaters easier.”
Adidas has teased June 20 as the release date for the jersey. Just spitballing, but I think a really cool way to release the jerseys would be to do it on draft day. That way it would give draftees a chance to sport the new threads, as well as release them publicly.
I haven’t gotten a new Oilers jersey for four or five years now, so this fall I might have to pick up one of the Adidas threads.