This is an important time for the Edmonton Oilers. The fanbase’s angst is at an all-time high with the team failing to make the playoffs in back-to-back seasons despite great play from Connor McDavid. As a result, many fans have shown skepticism to renew their season tickets.
The Oilers operate their premium season tickets on three-year contracts. The first-ever round of these contracts began back in 2016-17, which was the inaugural season at Rogers Place. Season ticket holders got bang for their buck in the first year, but, in the next two years, obviously didn’t.
I’ve heard stories about companies with seats in the loge level who couldn’t even find employees who were interested in going to games for free towards the end of the year. Now the Oilers are trying to get people to renew these seats for the next three seasons.
That brings us to this week’s What Would You Do Wednesday question. If you’re a skeptical season ticket holder, what would get you to renew your tickets? If you aren’t one, what would the team have to do in order for you to consider shelling out thousands of dollars on season seats?
The big thing, of course, will be the hiring of a new general manager to steer the ship. I think, ultimately, that’s what people care about here. At the end of the day, Oilers fans don’t care about random perks, they want to be in the building watching a winning team and they want first access to playoff tickets. In other smaller, non-traditional markets, you’ll see things like a luncheon with players, free jerseys, the ability to skate on the ice surface at designated times, vacation packages, and concert tickets.
This year, the Oilers are rolling out a few new features to their season tickets:
Some changes for season seats holders for Oilers. No increase next season as well as…Will this be enough for those who planned and not renewing to change their mind? pic.twitter.com/ZztnsOd3pu
— Jason Gregor (@JasonGregor) April 30, 2019
New things season ticket holders will see starting next season are discounts on food and apparel, arena tours, monthly open practices, and access to extra tickets at discounted prices. None of these things, to be honest, are very major upgrades and most are already standard things for most other organizations.
The big thing here is the fact there wasn’t a rise in ticket prices. (I’m seeing conflicting reports on Twitter that there was a slight raise, likely for inflation, but it was much smaller than the standard raise we’ve seen each year.) Obviously, it’s incredibly hard to justify spending even more on tickets when there was so little value in investing in them over the oast couple of years.
Personally, if I’m the Oilers, I would offer people a discount on renewing season tickets. So many people lost so much value with the team being out of contention the last two seasons and this would be a positive gesture to compensate for that. I see from a business standpoint why that wouldn’t be very feasible, but I think, beyond the team doing a complete 180, it’s the best thing the organization can offer to show fan loyalty at this point.
What say you, Nation? What would it take from the Oilers to get you to invest in season seats?
HOCKEY HELPS THE HOMELESS
Last year, the fifth edition of Hockey Helps the Homeless in Edmonton had a record year by raising $200,000 to assist the Mustard Seed and Jasper Place Wellness Centre in helping the homeless and those living in poverty.
With the event fast approaching May 10 at the Terwillegar Rec Centre, we’re hoping citizens of Oilersnation step up to help, as they always do, to make HHTH the biggest success yet. Last year’s response was fantastic, thanks in large part to the 10th anniversary Oilersnation party that raised $5,000 for HHTH, with every penny staying right here in Edmonton.
In these final days leading up to the tournament, we’re hoping to sell as many $1,000 pennant sponsorships, and $100 Mega-Raffle tickets as we can. If you own a small business or want a keepsake for the games room at home, pennant sponsorships are perfect – you get a pennant with your company logo signed by our pros. With the Mega-Raffle, just 100 tickets are printed. The winner gets a Theatre Suite for 10 guests, food and a bar tab at an Oilers game next season hosted by Ron and Linda Low. Good times.
You can check out the website, purchase pennant sponsorships and Mega-Raffle tickets or donate here.