WWYDW(FE): Season Tickets

This is an important time for the Edmonton Oilers. The fanbase’s angst is at an all-time high with the team failing to make the playoffs in back-to-back seasons despite great play from Connor McDavid. As a result, many fans have shown skepticism to renew their season tickets.

The Oilers operate their premium season tickets on three-year contracts. The first-ever round of these contracts began back in 2016-17, which was the inaugural season at Rogers Place. Season ticket holders got bang for their buck in the first year, but, in the next two years, obviously didn’t.

I’ve heard stories about companies with seats in the loge level who couldn’t even find employees who were interested in going to games for free towards the end of the year. Now the Oilers are trying to get people to renew these seats for the next three seasons.

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That brings us to this week’s What Would You Do Wednesday question. If you’re a skeptical season ticket holder, what would get you to renew your tickets? If you aren’t one, what would the team have to do in order for you to consider shelling out thousands of dollars on season seats?

The big thing, of course, will be the hiring of a new general manager to steer the ship. I think, ultimately, that’s what people care about here. At the end of the day, Oilers fans don’t care about random perks, they want to be in the building watching a winning team and they want first access to playoff tickets. In other smaller, non-traditional markets, you’ll see things like a luncheon with players, free jerseys, the ability to skate on the ice surface at designated times, vacation packages, and concert tickets.

Ken Holland breaks down the week ahead for the Edmonton Oilers

This year, the Oilers are rolling out a few new features to their season tickets:

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New things season ticket holders will see starting next season are discounts on food and apparel, arena tours, monthly open practices, and access to extra tickets at discounted prices. None of these things, to be honest, are very major upgrades and most are already standard things for most other organizations.

The big thing here is the fact there wasn’t a rise in ticket prices. (I’m seeing conflicting reports on Twitter that there was a slight raise, likely for inflation, but it was much smaller than the standard raise we’ve seen each year.) Obviously, it’s incredibly hard to justify spending even more on tickets when there was so little value in investing in them over the oast couple of years.

Personally, if I’m the Oilers, I would offer people a discount on renewing season tickets. So many people lost so much value with the team being out of contention the last two seasons and this would be a positive gesture to compensate for that. I see from a business standpoint why that wouldn’t be very feasible, but I think, beyond the team doing a complete 180, it’s the best thing the organization can offer to show fan loyalty at this point.

What say you, Nation? What would it take from the Oilers to get you to invest in season seats? 

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Last year, the fifth edition of Hockey Helps the Homeless in Edmonton had a record year by raising $200,000 to assist the Mustard Seed and Jasper Place Wellness Centre in helping the homeless and those living in poverty.

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With the event fast approaching May 10 at the Terwillegar Rec Centre, we’re hoping citizens of Oilersnation step up to help, as they always do, to make HHTH the biggest success yet. Last year’s response was fantastic, thanks in large part to the 10th anniversary Oilersnation party that raised $5,000 for HHTH, with every penny staying right here in Edmonton.

In these final days leading up to the tournament, we’re hoping to sell as many $1,000 pennant sponsorships, and $100 Mega-Raffle tickets as we can. If you own a small business or want a keepsake for the games room at home, pennant sponsorships are perfect – you get a pennant with your company logo signed by our pros. With the Mega-Raffle, just 100 tickets are printed. The winner gets a Theatre Suite for 10 guests, food and a bar tab at an Oilers game next season hosted by Ron and Linda Low. Good times.

You can check out the website, purchase pennant sponsorships and Mega-Raffle tickets or donate here.

  • The future never comes

    I have little respect for people who renew their tickets. People citing “I dont want to lose them and I still have hope”. If you still have hope after missing 12 of 13 years and 3 of 4 years with the best player on earth, you my friend are a donkey.

  • Datsyukian

    I’d buy only if a season ticket cost, say, about $2,000. Each game should be worth about $50, thus 50 x 40 games = 2,000. That’s what I call fair ticket price.

  • Dark Knight Returns

    Anyone, and I mean anyone buying season tickets is an enabler of this circus. Donate your money to charity, nothing to see here, don’t be a fool

    • Hockey Forever

      The people upset about others renewing their tickets are missing a point.

      For a lot of people it’s not *just* about the product on the ice.

      These people have been going to the games for years. They’ve been in the same section, with the same people. They probably socialize with those people away from the ice. They’ve watched each others children grow up…

      The “game experience” actually means as much, if not more, than the product on the ice.

      • Kool-Aid Man

        Sure, let’s spend 10K on season tickets so we can sit with our long-time season ticket buddies and whine about how Katz and his crew of cronies have sewerage yr. and another 10K out of us. Sounds great when can I re-up my season tickets. 🤦‍♂️

      • Hemmercules

        Gregor wrote about an older lady in one of his articles about a month ago. She was a season ticket holder for decades. She mentioned years ago they would get jackets, meet and greets, more access to players at events and representatives that would visit them during games from time to time to make sure all is well. Perks like that make people happy. Not monthly arena tours and extended print at home access. The “game experience” is no longer enough when you combine the on ice product, the arena entertainment, the cost of everything in the building and the lack of GAF from the organization.

        I know a guy that winters in Arizona and buys a package of Coyotes games whiles he’s down there. He only goes to a few games yet his rep visits him at his seats almost every game he attends, just to make sure he’s happy. He usually gets some complimentary food with his tickets as well. Ands thats only a few games, not even season seats. I realize its Arizona and they are probably desperate for fans to come to the games but little things like this make a ticket holder feel wanted.

        The Oilers are so out of touch on so many levels it makes you wonder if they will ever get it right.

  • Serious Gord

    How about a 30% refund if they don’t make the playoffs – 15% if they don’t get past the first round?

    That noted – people are fools to buy season tickets up at the peasant level those seats are much worse than they were at rexall

    And it is encouraging that they are offering more perks and discounts. All the years of league – leading failure and a soft economy are softening demand. Maybe – just maybe – this is getting Katz’ attention.

  • hagar

    “The big thing, of course, will be the hiring of a new general manager to steer the ship.”
    How do you figure that is the number one inspiration for people renewing cam?

    Maybe I hang around different people, but every single person I know with season tickets couldn’t care less about the gm in regards to their thought process on renewing.
    Is that actually a thing you have had people tell you? That they are basing their decision to renew on the gm?

  • I’m truly on the fence. I live 2.5 hours away, split seats with another person. I went to 1 game last year and donated the majority to kids up front. At least I got my money out of the seats I had.

    It’s disgusting seeing people lose money on their investment. I saw 1 guy on facebook who must have spent over 40k on seats. He had multiple sets of tickets and couldn’t even give them away on some nights.

    I don’t know what would clinch it for me. A basement on prices might be good in a market with a competitive team…

  • Axe

    I received the season ticket renewal package along with an email and a phone call from OEG. Like Cam mentioned they had a few perks: 15 percent off food if u show but season tickets (so not all fans which I think is not right), priority access to buying junior hockey championship tickets next year ,supposedly zero percent increase in ticket prices and the rest article mentioned…I am not renewing barring a miracle because it was a horrible experience last year …ppl literally wouldn’t take tickets for free…and I think burger Bob missed an opportunity by not cleaning house before finding a new GM…if rumours are true and they hire ken Holland then I may boycott the team all together for the foreseeable future (I was planning on buying about ten to twleve tickets otherwise)