The 2020 Blackout Collection is Live!

Normally for Black Friday, we set up the new Blackout Collection to go live on the NationGear store on Thursday night at midnight, but this year we’re doing things a little bit differently. This year, we decided to give everyone the whole week to grab new stuff if they want rather than a few days over the weekend because it seems like the last thing anyone needs here in 2020 is to be rushed on basically any decision. So what’s the deal with the 2020 Blackout Collection? Let’s break it down.


For this year’s Blackout Collection, we’re introducing some new designs while also bringing back some old favourites as well. As for the new items, we launched a new hoodie (with upgraded materials 😍😍), t-shirt, and toque that we’ve never done before and if I do say so myself, these babies are sharp. I don’t know if it’s my love of Johnny Cash that has led me to wear as much black clothing as I do, but I cannot wait to get my hands on this year’s gear. Just picture yourself putting on a fresh Blackout hoodie and toque combo and dancing sexily towards your significant other… can you see it? I can see it. You’d be irresistible. In addition to the new stuff, we’ve also relaunched the black-on-black hoodie with our logo on the front as well as the classic Nation Hat (both flat brim and dad hat) with the same esthetic from a few years ago. These two items were huge sellers back in 2016 and after hearing your feedback about wanting us to bring them back, that’s exactly what we did. But be warned, these items are all limited edition and once they’re gone they’re gone, so I’d recommend squashing your internal desire to procrastinate to make sure you get all of your Christmas shopping done before everything sells out.

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You can check out the full Blackout Collection here.


One of my favourite new items that we’ve done with NationGear in 2020 was hooking up with Dusty at M.O.B.I.L.I.Z.E. to create the Maskwa design shown above on both a t-shirt and hoodie. I absolutely love the bear graphic on the front and Cree syllabics on the back, making this one of the coolest collabs that we’ve ever done. Not only will you look sharp in one of these hoodies but you’ll also be helping an excellent cause as 10% from all hoodies sold will be donated to the Alberta Indigenous Games to help support their mandate of “reclaiming youth through sport development, educational empowerment, career opportunities and cultural connection.”

Check out all of the Maskwa collab designs here.

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Not into the Blackout Collection but still want to score some new threads anyway? No problem. Now is the time to do it. For the next week, everything apart from the new Blackout Collection is on sale for 20% off, so if you’re looking for a new hat, hoodie, toque, or whatever it is that will sexify your life, then I suggest using this opportunity to head over to the store to upgrade your wardrobe.