The legend of Jesse Puljujarvi grows every day.
The raucous Edmonton Oilers forward has filed for a trademark application for the name ‘Bison King.’
News of the application was broken by trademark attorney Josh Gerben.
Puljujarvi intends on creating athletic apparel, shirts, pants, jackets, footwear, hats and caps and athletic uniforms.
The legend of the Bison King began earlier this year when Puljujarvi posed for a photo on Sept. 30 in Elk Island National Park with, well… a bison.
Never change Jesse, never change…

Zach Laing is the Nation Network’s news director and senior columnist. He can be followed on Twitter at @zjlaing, or reached by email at [email protected]