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Edmonton Oilers Jesse Puljujarvi files trademark application on Bison King

The legend of Jesse Puljujarvi grows every day.

The raucous Edmonton Oilers forward has filed for a trademark application for the name ‘Bison King.’

News of the application was broken by trademark attorney Josh Gerben.

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Puljujarvi intends on creating athletic apparel, shirts, pants, jackets, footwear, hats and caps and athletic uniforms.

The legend of the Bison King began earlier this year when Puljujarvi posed for a photo on Sept. 30 in Elk Island National Park with, well… a bison.

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Never change Jesse, never change…


Zach Laing is the Nation Network’s news director and senior columnist. He can be followed on Twitter at @zjlaing, or reached by email at [email protected]